Lighting for Product Photography by Earnest Allison

Author:Earnest, Allison
Language: eng
Format: epub
Publisher: Amherst Media, Inc.
Published: 2013-02-04T16:00:00+00:00

PLATE 6-11. The final lighting setup. Photograph by Don Jones.

PLATES 6-12 AND 6-13. Before and after. If you delivered the image on the left as your final shot, chances are you would not be called back for a second assignment. Photographs by Don Jones.

Case Study 3: Exposing for a Digital Screen

PRODUCT: iPhone®

DIRECTIVE: Capture a white gradient background with display screen in one shot

Electronic products can pose many difficulties because there are various types of metals with different textures and reflectances to deal with. For this section, I would like to demonstrate how to capture a digital display. In some cases it may be easier to just drop in a screen via Photoshop. Using that method, though, it is very difficult to obtain the correct highlights on the screen and product that make the shot look realistic. Therefore, knowing how to capture a computer screen in one shot can prove a valuable tool later on down the road.

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